Privacy Policy

• Order our goods and services
• Create and account on our website
• Contact us directly by email, phone, in writing or via social media
• Sign up for our top tips emails
• Sign up for a webinar
• Attend any of our events
• Request resources or marketing material
• Enter a competition
• Provide us with feedback

1.Identify and contact data:-

• Your full name
• Your mailing address
• Your invoice address
• Your phone numbers
• Your email
• Your due date (we use this to send you pregnancy specific advice, tips and ideas that are appropriate to your stage of gestation)

2. Transaction data:-

• Details about payments between us and other details of purchases made by you.
• We keep a record of any purchases you make on our sites for tax and accounting purposes.

3. Technical data

• Information about how you use our site (which pages you have used, how long for and what you clicked on)
• Your IP address (information about your where your computer is located – we need this for tax calculations)

And for understanding usage patterns

• Browser type and location
• Browser plug-in types and versions
• Time zone setting and location
• Operating system and platform
• Other technology on the devices you use to access this site.

4. Profile Data

• Your username and password (this is hashed so it is not visible on our systems)
• Purchases or orders
• Your preferences
• Feedback
• Survey responses

5. Marketing and Communications Data

• Your preferences in receiving marketing communications from us
• Your communication preferences
• We do not store any credit card details

We only use your personal data when it is legally permitted or when you have given us explicit consent. This would be to:-

• Fulfil any contract or orders between us
• Where we need to comply with legal or regulatory obligations
• Sending you emails with top tips, support, information and offers relevant to the products you purchased from us – these will only be sent to you if you have opted in and given your consent

• Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used for direct marketing purposes
• If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by unsubscribing

• We will keep your personal data only for as long as it is necessary to satisfy any legal, accounting, or reporting requirements.
• By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes, and for sales of digital products, its 10 years.

Marketing purposes

• We will keep your data with our email provider (mailchimp) for a period of 3 years. This has been deemed a suitable time for women / couples going through a first and possible subsequent pregnancy.
• You can of course unsubscribe from this at any point
• In some circumstances such as for feedback, research or statistical purposes, we may anonymise your personal data (so that it can no longer be associated with you) in which case we may use this information indefinitely without further notice to you.

• The right to be informed
• The right of access
• The right to rectification
• The right to erasure
• The right to restrict processing
• The right to data portability
• The right to object
• Rights in relation to automated decision making and profiling.

• concise;
• transparent;
• intelligible;
• easily accessible; and
• uses clear and plain language.

• Take and fulfill customer orders
• Administer and enhance the site and service
• Only disclose information to third-parties for goods delivery purposes